Terms and Conditions

These Terms and Conditions (“Terms”) are a legal agreement between you, the person or business creating an account or using the Service (“you,” “your,” or “Customer”), and Lasso Media, [Inc./LLC], a [Delaware / Connecticut] [corporation/limited liability company] with its principal office at 280 S. Collier Blvd., Suite 1101, Marco Island, FL 34145 (“Lasso,” “we,” “us,” or “our”). These Terms govern your access to and use of the Lasso Media platform, websites, landing pages, call tracking, dashboards, and related marketing services (together, the “Service”).

PLEASE READ THESE TERMS CAREFULLY. By checking the box to accept these Terms when you create your account, or when we ask you to accept an updated version, you acknowledge that you have read, understood, and agree to be bound by these Terms and by our Privacy Policy, which is incorporated by reference. If you do not agree, do not create an account or use the Service. If you are entering into these Terms on behalf of a company or other organization, you represent that you have authority to bind that organization, and “you” refers to that organization.

1.Eligibility and Accounts

You must be at least 18 years old and able to form a binding contract to use the Service. You agree to provide accurate, current, and complete information when you register and to keep it up to date. You are responsible for safeguarding your account credentials and for all activity that occurs under your account. Notify us promptly at support@lasso.media if you suspect any unauthorized use.

An account may include several businesses, up to the limit of your subscription. The account owner may invite team members, who can access every business on the account. You are responsible for everyone you invite, and for removing access when it is no longer needed.

We may refuse, suspend, or terminate accounts at our discretion, including for violations of these Terms.

2.The Service

Lasso provides a local marketing platform that, depending on your subscription and configuration, may build conversion-focused landing pages, publish and run advertising campaigns across third-party advertising platforms, and report results through a dashboard. You tell us your campaign goals — such as phone calls, form leads, foot traffic, promoting a service, or building awareness — and we build and optimize campaigns toward those goals.

Each business receives a landing page hosted by Lasso and one or more call tracking phone numbers. Calls to those numbers are forwarded to your business phone and recorded (see Section 6, Call Tracking and Recording).

The specific features, placements, and deliverables available to you depend on the subscription you select and any order or configuration you complete during sign-up. We may modify, add, or discontinue features of the Service at any time. We will use commercially reasonable efforts to notify you of material changes that adversely affect your use.

3.Subscriptions, Fees, and Billing

Subscriptions. The Service is offered on a subscription basis. You may be charged a subscription fee for your account and a separate fee for each business you add. The features, limits, billing period, and price of each subscription are those shown at sign-up, at checkout, or in your account at the time you buy or renew. Custom or partner pricing may be agreed separately. Prices are in U.S. dollars and do not include taxes.

Free trials and promotions. We may offer a free trial or promotional price. Its length, and which fees it covers, are shown when you sign up. Unless you cancel before it ends, the regular fee is charged automatically from then on.

Auto-renewal. Your subscriptions automatically renew each billing period until cancelled. By subscribing, you authorize us (and our payment processor) to charge your payment method on a recurring basis for the then-current fees and any applicable taxes, until you cancel. You are responsible for keeping a valid payment method on file.

Billing and failed payments. Fees are billed in advance for each billing period. If a payment fails, we may suspend or cancel the affected subscription and its campaigns, including every business on your account if the payment was for your account subscription. We may retry the charge and require the balance to be brought current before restoring access. You are responsible for all fees incurred under your account.

Upgrades and downgrades. Upgrades take effect immediately and are charged a prorated amount for the rest of the billing period. Downgrades take effect from your next billing period and may not be available if your account uses more than the lower subscription allows.

Price changes. We may change fees or introduce new charges. We will give you at least thirty (30) days’ notice before an increase takes effect, sent to the email address on your account. The new fee applies to your first renewal after the notice period ends. If you do not want to pay the new fee, you may cancel before it takes effect.

Add-on services. Some subscriptions include add-on services, such as consultation calls with our team, in the quantity shown for your subscription. Unused add-ons don’t carry over. Extra add-ons can be bought at the price shown at the time.

Taxes. You are responsible for all sales, use, and similar taxes associated with your purchase, other than taxes based on our net income.

4.Advertising Budget

The subscription fee for each business is used as that business’s advertising budget. We spend it on third-party advertising platforms through the billing period. When the budget for the period is used, campaigns pause and resume at the start of the next period. Unspent budget does not carry over.

We are not responsible for the pricing, auction dynamics, delivery, or policies of third-party advertising platforms, and results vary. Amounts already spent on advertising are not refundable, except as set out in Section 5.

5.Cancellation, Refunds, and Termination

Cancellation by you. You may cancel a single business, or your whole account, at any time through your account or by contacting us at support@lasso.media. Cancelling your account cancels every business on it. There are no long-term contracts.

Cancellation takes effect at the end of the current billing period; to avoid the next charge, you must cancel before your renewal date. You may undo a cancellation at any time before it takes effect. A cancelled business can be reactivated later with a new payment.

What happens when a subscription ends. When a business is cancelled, its campaigns stop and its landing page goes offline. When your account is cancelled, access to the dashboard and related features ends.

Data after cancellation. We keep account and campaign data for twenty-four (24) months after cancellation so that a business can be reactivated with its history, and then delete it. Call recordings and transcripts are kept as described in Section 6. You may ask us at any time to delete your data sooner by contacting privacy@lasso.media, and we will do so unless we are required to keep it by law or need it to resolve a dispute or enforce our agreements. Some data held by third-party providers is subject to their own retention periods.

Refunds. Except where required by law or stated below, fees already paid are non-refundable, and we do not provide refunds or credits for partial billing periods, unused time, or campaigns that have already run. Any free trial is provided in lieu of a refund.

Declined campaigns. If we decline to run a business’s campaign after review, we refund that business’s most recent payment in full and cancel its subscription.

Suspension and termination by us. We may suspend or terminate your access to the Service, in whole or in part, if you breach these Terms, fail to pay amounts due, misuse the Service, or create risk or legal exposure for us or others. We may also terminate for convenience on reasonable notice. Sections of these Terms that by their nature should survive termination (including fees owed, disclaimers, limitations of liability, indemnification, dispute resolution, and governing law) will survive.

6.Call Tracking and Recording

Tracking numbers. We provide call tracking phone numbers for your campaigns. They are held by Lasso and cannot be transferred to you, and they may be reassigned after your business is cancelled.

Recording. Calls to tracking numbers are forwarded to your business phone and recorded so that we can report on them. Before the call is connected, an automated message tells the caller that the call may be recorded. You are also responsible for complying with all laws that apply to the recording and monitoring of calls where you and your callers are located, including telling your own staff and callers about recording where the law requires it. If you do not want calls to a tracking number recorded, contact us at support@lasso.media.

Transcription. Recordings are transcribed, summarized, and categorized by third-party transcription and artificial-intelligence services working on our behalf. These summaries and categories are generated automatically and may not be accurate (see Section 11).

Retention. We keep call recordings and transcripts for twelve (12) months from the date of the call, and then delete them. Third-party providers that process calls on our behalf apply their own retention periods, which may be shorter.

7.Customer Responsibilities and Acceptable Use

You are responsible for the accuracy and legality of the information you provide about your business, offers, and promotions, and for complying with all laws that apply to your business and advertising (including advertising, consumer-protection, telemarketing, call recording, email, text-message, and privacy laws).

You are responsible for reviewing what is shown about your business — including headlines, descriptions, services, hours, and any badges or credentials — and for telling us promptly if anything is inaccurate.

You agree not to:

• use the Service for any unlawful, deceptive, fraudulent, or misleading purpose, or to advertise unlawful, prohibited, or restricted products or services;
• provide false, misleading, or unauthorized content, offers, claims, or business information;
• use call recording, call tracking, or recordings and transcripts obtained through the Service in any way that breaks the law where you or your callers are located;
• infringe or misuse the intellectual property, privacy, publicity, or other rights of any third party;
• upload viruses or malicious code, or attempt to gain unauthorized access to, disrupt, overload, reverse engineer, or interfere with the Service or its underlying systems;
• resell, sublicense, or make the Service available to third parties except as expressly permitted (for example, under an approved Agency Partner arrangement); or
• violate the terms, policies, or acceptable-use rules of any third-party advertising platform used to deliver your campaigns.

You are responsible for obtaining all consents needed for any customer data, phone numbers, or contact information you provide or collect through your campaigns.

8.Customer Content and License

“Customer Content” means the logos, images, text, offers, business information, and other materials you provide or authorize us to use. You retain ownership of your Customer Content. You grant Lasso a non-exclusive, worldwide, royalty-free license to host, use, reproduce, modify (for formatting and display), and display Customer Content as needed to provide, operate, promote, and improve the Service and to create and run your campaigns. You represent and warrant that you own or have the rights to your Customer Content and that our use of it as contemplated by these Terms will not violate any law or third-party right.

To set up your campaigns we may prepare content for you — including advertising headlines, descriptions, keywords, and service lists — some of it using artificial-intelligence tools, and we may read the website you give us in order to pre-fill your details. You are responsible for checking that this content is accurate and appropriate for your business before and while it runs. Images you choose from our gallery may be used only within the Service while your subscription is active.

9.Intellectual Property

The Service, including the platform, software, dashboards, templates, designs, and all related intellectual property, is owned by Lasso or its licensors and is protected by law. Except for the rights expressly granted to you, we reserve all rights. We grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Service during your subscription solely for your internal business purposes.

Unless your order states otherwise, landing pages, campaign creative, and other materials we build for you are provided as part of the Service and are licensed to you for use while your subscription is active; the underlying platform, templates, and code remain our property. You may not copy, frame, scrape, or repurpose the platform or templates outside the Service. Any feedback you provide may be used by us without restriction or obligation to you.

10.Third-Party Services

The Service integrates with and relies on third-party services, including advertising platforms, hosting, telephony and call-routing providers, call transcription and artificial-intelligence services, analytics, and payment processors. Your use of those services may be subject to their own terms and policies, including their own data retention periods, and we are not responsible for their acts, omissions, availability, pricing, or performance. We may add, change, or remove third-party providers and integrations at any time.

11.Results, Data, and Reporting

No guarantee of results. Marketing outcomes depend on many factors outside our control, including your budget, market conditions, competition, seasonality, your business and offers, and third-party platform performance. We do not guarantee any specific number of calls, leads, clicks, visits, sales, rankings, revenue, or other results. Any examples, benchmarks, or projections are illustrative and not promises of performance.

Reporting. We provide reporting and analytics through the dashboard on an “as available” basis. Some metrics rely on third-party data and estimation and may not be exact.

Automated call insights. Call summaries, call categories (including whether a call is counted as a lead), and similar insights in your dashboard are generated automatically from call recordings and may be incomplete or inaccurate. Please listen to the recording before relying on them. You are responsible for independently evaluating the results and suitability of your campaigns.

12.Privacy

Our collection and use of personal information is described in our Privacy Policy, which explains how we handle call recordings, transcripts and automated call insights, automated and artificial-intelligence processing, landing page visitor information (including IP address and device information), and how long each category of data is kept. By using the Service, you consent to our data practices as described there. You are responsible for maintaining your own privacy notices and for handling any personal data you collect through your campaigns in compliance with applicable law.

13.Disclaimer of Warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE FULLEST EXTENT PERMITTED BY LAW, LASSO DISCLAIMS ALL IMPLIED WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, THAT CALL RECORDINGS, TRANSCRIPTS, OR AUTOMATED INSIGHTS WILL BE COMPLETE OR ACCURATE, OR THAT THE SERVICE WILL PRODUCE ANY PARTICULAR RESULTS.

14.Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, LASSO AND ITS OWNERS, OFFICERS, EMPLOYEES, AND SUPPLIERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, LOST REVENUE, LOST DATA, OR LOSS OF GOODWILL, ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE FULLEST EXTENT PERMITTED BY LAW, LASSO’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS WILL NOT EXCEED THE TOTAL AMOUNT YOU PAID TO LASSO UNDER THESE TERMS IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.

15.Indemnification

You agree to indemnify, defend, and hold harmless Lasso and its owners, officers, employees, and agents from and against any claims, damages, liabilities, losses, and expenses (including reasonable attorneys’ fees) arising out of or relating to your Customer Content, your business, offers, or advertising, your use of the Service, your handling or use of call recordings and transcripts, or your violation of these Terms or of any law or third-party right.

16.Changes to These Terms

We may update these Terms from time to time. When we make changes you need to agree to, we will update the “Last updated” date and ask you to accept the new version the next time you sign in. Minor changes, such as corrections, take effect when posted.

17.Dispute Resolution, Arbitration, and Class Action Waiver

Informal resolution first. Before starting an arbitration or other proceeding, you agree to contact us at support@lasso.media with a written description of the dispute and the relief you are seeking, and to give us thirty (30) days to try to resolve it informally. We will do the same before bringing a claim against you.

Binding arbitration. If the dispute is not resolved within that period, you and Lasso agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service will be resolved by final and binding individual arbitration administered by the American Arbitration Association under its applicable consumer or commercial rules, rather than in court. The arbitration will take place in [county and state of venue], or by telephone or videoconference, or at another location you and Lasso agree on. The arbitrator’s decision may be entered as a judgment in any court of competent jurisdiction.

Exceptions. Either party may bring an individual claim in small claims court if it qualifies, and either party may seek injunctive or other equitable relief in court to protect its intellectual property or to stop unauthorized access to or misuse of the Service.

Class action waiver. You and Lasso agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person’s claims or preside over any form of representative proceeding. If this class action waiver is found unenforceable as to a particular claim or request for relief, then that claim or request must proceed in court and is severed from any claims that remain in arbitration.

Your right to opt out. You may opt out of this Section 17 by sending written notice to support@lasso.media within thirty (30) days of first accepting these Terms, stating your name, the email address on your account, and that you are opting out of arbitration. Opting out will not affect any other part of these Terms, and it will not affect your use of the Service.

18.Governing Law and Venue

These Terms are governed by the laws of the [State of governing law], without regard to its conflict-of-laws rules. Subject to Section 17, you and Lasso agree that any dispute that proceeds in court will be resolved exclusively in the state or federal courts located in [county and state of venue], and you consent to the personal jurisdiction of those courts.

19.General

These Terms, together with our Privacy Policy and any order or subscription you accept, are the entire agreement between you and Lasso regarding the Service and supersede prior agreements on that subject. If any provision is found unenforceable, the remaining provisions will remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Neither party is liable for delays or failures caused by events beyond its reasonable control.

Service communications. We send emails about your account, your businesses, your campaigns, your reports, and your billing. These are service communications, not marketing, and you cannot opt out of them while your account is active. Notices to you may be sent to the email address or account on file; notices to us should be sent to the contact below.

20.Contact